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Citation Flow is a crucial metric used in the realm of search engine optimization (SEO) to assess the authority and influence of a website based on its backlink profile. It was developed by Majestic, a renowned SEO tool provider, and it serves as a quantitative measure of the quantity and impact of backlinks a website receives from other sources. Citation Flow plays a vital role in determining the credibility, visibility, and ranking potential of a website in search engine results. The essence of Citation Flow lies in the concept of backlinks. When a website receives a link from another website, it is considered a backlink. These backlinks are seen as votes of confidence from other websites, indicating the value and relevance of the linked website's content. Citation Flow quantifies the number of backlinks pointing to a website, assigning a numerical score to represent the volume of citations it has accumulated. In general, the more backlinks a website has, the higher its Citation Flow score will be.

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